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Why are the senses so important? The brain is the most complex structure in the body and still one of the most misunderstood. It is therefore no surprise that the neuro marketers have teamed up with some of the world’s top physicians to postulate on the workings of the brain during the decision making process of choosing and buying. This has sparked a number of directions of study in cognitive neuroscience and the use of fmri scans to understand this science shadows it in an attempt to find the perfect linkage. And while these scans give us a glimpse into the functions of he brain, it is also an area of controversy. When university professors start questioning the ethics of such practices, we know that there must be some empirical evidence in the findings, but when does it overstep the line in protecting the rights of people? This is a much bigger debate and we leave it up to you to make up your own mind. So what’s the fuss about sensory marketing? Well most of us have been exposed to it at some time or another if you practice a religion. Most religions have used sensory ‘marketing’ by tapping into all the senses. Religious rituals include colour, images, sound, touch and smells. It is a fact that most brands only make use of primarily sight and sound to advertise, but there is a mountain of research to prove that an increase in the use of additional senses give brands more stand out and notice-ability. This is good if we can leverage senses that evoke strong emotions. Smell is the strongest sense to influence our emotions and if the smell reminds us of a pleasant memory, the positive impact is that much greater. Developing and implementing brand sensory marketing may be easier than understanding neuro marketing, but the one thing that remains common, is the need to evoke a positive emotion in the mind of consumers. “Test results have showed a 40 percent improvement in our mood when we are exposed to a pleasant fragrance - particularly if the fragrance taps into a happy memory. (Martin Lindstrom - Brand Sense). BUT this is only the tip of the iceberg when it comes to Senseperience ^TM Marketing. So... Senseperience ^TM Marketing is a new approach in marketing that aims to increase consumers’ emotional connections with brands and therefore become more noticed, more considered and as result lead to sales. It takes experiential marketing to the next level with the latest developments and studies in sensory and neuro-marketing. It is a combination of sensory and experiential marketing that delivers the punch to interrupt consumers at the point where they make the decision and beyond. More importantly, Senseperience ^TM Marketing turns the theory into a simple usable practice. We developed a sensory marketing model and the tools to help you identify the associated senses, overlay them on sophisticated back-end to form a new brand sensory blueprint. This tool has also proven to deliver differentiation for portfolio brands. It is a known fact that enticing the senses with enhanced stimulus in marketing improves the recall and consideration of brands. Click on the image below to see where this process fits into the overall marketing picture. The conclusion of the process delivers creative proposals to enhance marketing at every level of consumer interaction across various trade channels. We will show you how you can deploy Senseperience ^TM Marketing outside the outlet, inside the outlet, at the shelf, at the point of sale, in promotions and competitions and at brand activations or events.